Apple's got new stuff to sell you.

Apple's online store went down early Friday in anticipation of new products launched a few days ago: the purple iPhone 12 and Hollywood adult movies - watch for free and downloadAirTag. The store will open again at 8 a.m. ET (5 a.m. PT).

There's not that much we can say about the new, purple iPhone 12 except that it's purple. As for Apple's Bluetooth trackers, the AirTags, check out our hands-on experience here. The AirTags cost $29 ($99 if you buy a bundle of four), while the purple new phones are priced the same as the standard ones: the purple iPhone 12 mini starts at $699, while the purple iPhone 12 starts at $799.

Both the AirTags and the purple iPhone should start arriving to customers on Friday, April 30.

You may remember that Apple also launched some new iPads during this week's event — namely, a new 11-inch iPad Pro with a Liquid Retina display, and a 12.9-inch iPad Pro with a mini-LED, Liquid Retina XDR display.

The new iPads, however, aren't coming to Apple's store just yet. They'll be available for pre-order on April 30, and will become available in the second half of May.